Who's Building Rube

Today Rube Goldberg Machines are searchable, hashtag-able and the best are viral. Over a billion posts on Tik Tok, YouTube and Google combined prove the breadth of our community and the power of the brand. The Institute’s resources are the best place to start your journey in Rube-land.

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Rube Builders
Rube Around Town

From board games and toys to music videos and Hollywood movies, Rube has influenced some of the most indelible moments in pop culture.

Learn About Rube