The Institute & Team
The Rube Goldberg Institute stands as a "museum without walls," offering 21st Century experiences that span the virtual and the physical, introducing visitors of all ages to the rewards of engaging in the arts and sciences. The Institute's resources and programs are free and open to all, with specific efforts to reach and empower historically underserved young people and communities through STEM and arts education. Today, the Rube Goldberg Institute is a not-for-profit organization that serves audiences around the world.
Meet the team
Jennifer George
Chief Creative Officer
Jennifer George is the creative force behind The Rube Goldberg Institute, where she serves as the steward of her grandfather’s legacy and oversees all aspects of his estate. Since taking the helm in 2007, she has reimagined Rube Goldberg’s whimsical world for a new generation, launching innovative cultural events and educational initiatives that connect art, science, technology, and entertainment in visionary ways. Under her leadership, the Institute produces national competitions, traveling exhibitions, books, merchandise, and entertainment properties—all designed to celebrate Goldberg’s legacy while promoting hands-on learning and creative problem-solving. Before her work with the Institute, Jennifer built a successful career as a fashion and jewelry designer, with her creations exhibited at the Smithsonian Institution—an honor she proudly shares with her grandfather.
Deborah Burton Calagna
Operations
Deb, who hails from Blue Man Group, manages much of The Institute’s day to day operations and works closely with George to lead its strategic partnerships in education and exhibitions. Deb also oversees image and contest licensing.
deb@rubegoldberg.orgKristen Kelley
National Projects
Kristen’s previous experience was with MTV at Paramount Global. She supports STEM and arts initiatives with education, museum and corporate partners. She leads the Institute’s social media and is the liaison for RGMC builders.
kristen@rubegoldberg.orgRebekah Wyman
Communications Specialist
Rebekah, having attended National Finals twice with her high school team, is passionate about sharing Rube Goldberg with others and leads the Institute's outreach initiatives.
rebekah@rubegoldberg.orgJeff Barth
Strategy & Planning
After decades in operational technologies at global brands like PepsiCo, CHANEL, and Gap, Inc., Jeff brings his expertise in strategic planning to the Institute, driving new partnerships and programs that support its mission.
jeff@rubegoldberg.orgRoss Misher
Strategic Partnerships
Ross Misher is the founder and CEO of Brand Central, our agency for brand extensions including Sponsorships, Consumer Products, and Entertainment. For inquiries, please contact Ross.
ross@brandcentralgroup.comZach Umperovitch
National Contest Director
Creator & Co-Host of Discovery’s “Contraption Masters”, Professional RGM builder with x3 Guinness Records, plus a National RGMC Champion: He’s certainly earned his title as “World’s Leading Authority on RGMs”
zach@rubegoldberg.orgGeneral Inquiries
Have a question for the Rube Goldberg team? Please email us at
rube@rubegoldberg.org