The Institute & Team
The Rube Goldberg Institute stands as a "museum without walls," offering 21st Century experiences that span the virtual and the physical, introducing visitors of all ages to the rewards of engaging in the arts and sciences. The Institute's resources and programs are free and open to all, with specific efforts to reach and empower historically underserved young people and communities through STEM and arts education. Today, the Rube Goldberg Institute is a not-for-profit organization that serves audiences around the world.
Meet the team
Jennifer George
Chief Creative Officer
Jennifer George is quite literally the DNA of the Rube Goldberg Institute (RGI) and oversees all aspects of her grandfather’s estate. She has led this effort since 2007 and has conceived and developed a new generation of cultural events and educational projects, often linking the fields of art, science, technology, and entertainment in visionary ways. Under her watch, the Institute manages annual competitions, traveling exhibitions, and produces books, product licensing, merchandising, and entertainment properties that enhance the brand and promote its educational mission.
Deborah Burton Calagna
Operations
Deb, who hails from Blue Man Group, manages much of The Institute’s day to day operations and works closely with George to lead its strategic partnerships in education and exhibitions. Deb also oversees image and contest licensing.
deb@rubegoldberg.orgKristen Kelley
National Projects
Kristen’s previous experience was with MTV at Paramount Global. She supports STEM and arts initiatives with education, museum and corporate partners. She leads the Institute’s social media and is the liaison for RGMC builders.
kristen@rubegoldberg.orgRebekah Wyman
Communications Specialist
Rebekah, having attended National Finals twice with her high school team, is passionate about sharing Rube Goldberg with others and leads the Institute's outreach initiatives.
rebekah@rubegoldberg.orgJeff Barth
Strategy & Planning
After decades in operational technologies at global brands like PepsiCo, CHANEL, and Gap, Inc., Jeff brings his expertise in strategic planning to the Institute, driving new partnerships and programs that support its mission.
jeff@rubegoldberg.orgRoss Misher
Strategic Partnerships
Ross Misher is the founder and CEO of Brand Central, our agency for brand extensions including Sponsorships, Consumer Products, and Entertainment. For inquiries, please contact Ross.
ross@brandcentralgroup.comZach Umperovitch
National Contest Director
Creator & Co-Host of Discovery’s “Contraption Masters”, Professional RGM builder with x3 Guinness Records, plus a National RGMC Champion: He’s certainly earned his title as “World’s Leading Authority on RGMs”
zach@rubegoldberg.orgGeneral Inquiries
Have a question for the Rube Goldberg team? Please email us at
rube@rubegoldberg.org